Giving Season is the best time to maximize by fundraisers looking to get donations for their projects. However, only the few that are strategic about it often get the best outcomes. You don’t have to overburden yourself to have a successful fundraising event. All you need to do is follow through with the small, simple steps with great intention and focus. It is the reason that this article has been put forward.
1. Map out a concrete plan
Giving Season comes up towards the end of the year, but you don’t have to wait until then to start your planning. It would help if you had a good plan that guarantees a successful fundraising campaign during Giving Season. It’s not about overkilling things but ensuring that the campaign is well-organized.
Plus, you should not be caught in the web of thinking that your fundraising will be a success since it’s the Giving Season. You have to be discreet about this Season and prepare well for it. You should get a pen and paper and start outlining the plan as soon as possible. You will get to grasp what you need to do to make a success out of a Giving Season fundraising campaign as you read on.
2. Ensure an active social media presence
Having an active social media presence will go a long way in ensuring a fruitful fundraising campaign during the Giving Season. Active social media presence positions you where potential donors can easily see you. Social media channels, as we have come to realize, represent a significant meeting point today.
Fundraisers who wish to broaden their network must learn to connect with users thereon. If you regularly raise funds for different projects, you can have a campaign page set up across various social media channels. You will get to frequently upload activities about what you do on the page for people to see.
3. Maintain a high level of engagement with your followers
This particular point could have been discussed in the one before it, but for its significance, it has been made a different point. More so, it is not only on social media you will have donors or supporters. That said, the need to regularly engage your donors can not be overemphasized as it brightens the chances of success. This high level of engagement is more achievable through online communication channels.
It would be best if you got to talk about your project and the progress made on its execution. This way, you will keep your donors/supporters posted, further boosting your credibility. Interestingly, some of these donors can commit themselves to the cause more than expected willingly.
4. Set your goal and communicate your mission and values
You will get a better result if you let people know what your fundraising goal is. Yes, it’s a Giving Season, but donors appreciate knowing the motive behind a fundraising campaign before committing to it. So, you must plainly state the goal along with your ask – whether it’s on social media or other mediums of communication. You can take this as some sort of unwritten rule of a fundraising campaign.
Furthermore, you should let people know the core values of your organization. This can open you up to more new donors who will become loyal over time. So, while planning your Giving Season fundraising strategy, you should not forget the long-term impact.
5. Maximize social media channel donation ads
Specific resources exist to ensure a cost-effective campaign during the Giving Season. One such (resource) is the donation ads developed by Facebook. You can simply leverage this to create more awareness about your fundraising campaign. Besides this, you can embrace using ad templates from companies like Canva, Google, etc.
6. Define your target audience and focus your ads accordingly
Another thing that can ensure a commendable fundraising outcome during the Giving Season is the segmentation of your target audience. This is vital as there are many people across different demographics that are more in tune to give during this season. So, segmenting your audience will help you to draft and send out messages that will appeal to a particular group.
Broadly speaking, you will need to know your audience’s characteristics or personality type. You can do a little research in this respect as you plan for the Giving Season. Once you segment your target, it becomes easier to focus your fundraising ads appropriately. And, with the focused ads, the probability of generating more funds increases.
7. Evaluate different fundraising strategies and select the best option
You cannot afford to have a hit-or-miss approach to fundraising during a Giving Season. In light of this, you must carefully choose your fundraising strategy. The strategy must be tailored to meet the needs at hand without difficulties. Giving activities happen fast in this Season, and your strategy must align accordingly.
Potential donors can be easily turned off if the fundraising strategy is not up to scratch. Online donation channels will be very handy for fundraising when Giving Season comes. These channels will enable the donors to give with just a single click or thereabout. And you will also be able to get the funds without any form of delay.
That said, the text-to-give is another good example of a strategy you should consider for Giving Season fundraising. All the donors need are a mobile phone and a generous heart, of course. Given the discussion above, you should take time to review available fundraising strategies and seek guidance from an expert if need be.
Final Words
A Giving Season is worth anticipating for fundraisers, and the reason is not farfetched. However, expecting to enter Giving Season without proper planning will yield little or no significant effect. So, you have to take all that has been discussed in this article to heart.
You should make sure you implement the plan or steps as best as you can. This is the only way to make your fundraising campaign stand out during the Giving Season. Remember that you are not the only one hoping to attract donors during the Giving Season.
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