What is Customer Experience and Why is it important for business?

“A happy and satisfied customer transformed into a loyal customer”

Who is a customer?

A customer is the recipient of a product, service, goods or data. It can be an individual, group of individuals or an organization. We often confuse between a customer and a consumer and term them the same; but, a customer and a consumer are not strictly the same in marketing terminology. A customer is an individual or an organization who purchases the product or service but a consumer is one who uses it, it is based on consumption.