XR (Extended Reality ) interfaces are becoming mainstream. Broadly XR is an umbrella term encompassing AR ( Augmented Reality ) , VR ( Virtual reality ) , MR ( Mixed Reality ) etc . Tech like VR was prominent in the gaming side of things earlier. But now this tech is coming mainstream due to
- Newer product features and services can be created through the use of these technologies
- Business teams are realising the power of AR/VR
- Interfaces are 3D . They are reduce the overall cognitive load for the end user and are much more intuitive to use
- Tech giants have launched newer powerful toolkits on AR/VR .
- Newer AR/VR glasses are getting lanched. These have powerful hardware , are easy to use .
- Mobile phones are now equipped with better cameras and processing power. Delivering AR through mobile has become easier now.
- Increasing developer and 3D modellers community
- M&A and Investments happening in this space
Technology like AR has the potential to create low touch / contactless product experiences.Specifically as we recover in Covid times, these suite of technologies can enable these experiences.
Taking a practical use case like going to mall and shopping for food products kept on the aisle . Using the power of mobile + AR , user can just point to the product and get information like country of origin, allergy information, expiry date, price etc by just pointing to the product . There is no need to physically pick up the product and view all the details .
VR shows a lot of promise in the virtual maintenance trainings and education . But at this stage , the experience sometimes gets bit limited due to the bulky form factor of the HMD ( head mounted device ) .
Overall this tech shows lot of promise and is poised for growth down the line
There is better tooling , SDK
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