And the Store Next Door – Wins!

As the second wave of Covid 19 receded, more than ten million kirana stores of our nation yet again re-enforced the fact that they are indeed the lifeline of the Indian CPG industry. Although the profitability of general trade channel has been lately dented due to rapid digitization of retail, the Kirana stores however were quick to adapt to the changing business environment and helped sustain the supply chain and distribution for the industry during the most testing times of the pandemic.