Microsoft go-to-market services help partners increase traffic, leads and business, helps RackNap gain 129% traffic and 69% enquiries

Microsoft has always worked hard to help its partners grow – its mission is to make partnering with it one of the best decisions a business can make. To this effect, it helps partners launch and grow their business with marketing training, content, and services that can help them optimize their marketing capabilities, increase product awareness, generate leads, and more.

Keeping up with its stance of Shared Vision, Shared Success, Microsoft launched a new offer on November 12, 2018 to help partners with go-to-market (GTM) services. In this, members of Microsoft Partner Network that attain a new competency or renew an existing one in the partner center have access to different GTM services that can help their business grow. The offer is available on the partner center, where the eligible partners (silver and gold competency) can activate this offer.

Once activated, GTM Resource Desk gets in touch with them via email, to begin engagement.

RackNap, a venture of ZNet Technologies Pvt. Ltd. and a Microsoft partner for almost a decade, opted for this offer as a pilot partner. Microsoft has published a case study highlighting how RackNap made the best use of GTM program in driving more leads and business.

RackNap got listed in Azure marketplace and its availability in the Azure Marketplace enables Microsoft Partners to easily install it and deliver Office 365, Azure, and Dynamics 365, in addition to simplifying billing with a monthly subscription.

It got marketing help with the following activities:

• Microsoft Industry Blog Post
• RackNap Partner Case Study
• Microsoft Azure Marketplace Listing
• Social Media Promotion by Microsoft
• PR Promotion by Microsoft on Social Media
• PR Endorsement by Microsoft
• Promotion on Microsoft Marketplace Blog
• Microsoft Marketplace Featured Listing
• Social Promotion by Microsoft

RackNap’s promotion on the Microsoft Azure Twitter account received over 13,000 impressions, 97 total clicks, and 32 social engagements, while the web conference helped it to present its solution to dozens of Microsoft attendees.

“The web conference with Microsoft was very useful. The sales team acknowledged that RackNap will be able to help CSPs simplify the billing complexities and drive adoption of cloud services. The survey results also proved the same. We have seen that the number of product inquiries has gone up by 75 percent in a month after the web conference,” said Sabari Sampath, Senior Vice President of RackNap, who delivered the web conference.

For the telecommunications blog post, Munesh Jadoun, Managing Director and Chairman at RackNap, highlighted how digital transformation is impacting the industry and how companies can seize the opportunity and flourish.

Also read: RackNap wins CRN Excellence Award at Channel Leadership Summit (CLS) 2018

“We have received an increase of 129 percent in traffic on our website by circulating this blog post,” Sampath said. “This has also helped us to increase the product inquiries for the RackNap platform by 69 percent.”

Click here to read the complete RackNap case study here.

Click here to know more about Microsoft GTM services and how partners can use them to accelerate their business growth.