WhatsApp: Why WhatsApp is the hottest new channel in the contact center?

WhatsApp is one of the fastest growing messaging applications in the world. With 2 billion current users in 2021, it is no doubt a preferred channel for many customers. I mean, don’t you like it when you receive your flight tickets delivered to your WhatsApp number. I absolutely love it, as I no longer need to open my mail and scout for it. Many customers like me prefer being contacted on WhatsApp for specific reasons.